Subject:
Lesson #1: Branding. Domain name. Wrong Marketing.

Message:
Dear {!firstname},

One of the biggest mistakes people
make nowadays would be to use free
services such as blogspot and blogger
to set-up their websites. 

In fact, whenever I ask someone IF
they have a website, they will give
me a URL like:

http://YOURNAME.blogspot.com

Look onto this URL carefully. Does 
this URL really advertise your 
business? OR is it focusing on 
the company named blogspot.com?

How about the branding?
How about the professional approach
from your company?

The truth is... 

These types of companies are NOT 
focusing on you. They tell you that
it is FREE, you should use it. you
should get the free account.

This way, they are able to make the
money by selling their companies to
BIG online firms, such as: Google 
or Microsoft. 

   "Will Opening a Free account
   help you with your business?"

Absolutely NOT!

What should I do differently then?

(1) Think about 20 different domain
    names that suit your company. 

    The key in here is to focus 
    your attention on BRANDING, 
    not a sexy name that people have
    never heard of. Look at my website. 
    It is NOT sexy, but it is easy 
    to be remembered.

(2) Always stick with .com. 

    Don't get something like .net or
    .org. STICK with .com. People do
    NOT have the perception about 
    other extension on domain name,
    such as: yourdomain.net

    Avoid the temptation by buying
    the domain name with other 
    extension if your .com domain
    name is NOT available.

(3) Go to:
    http://YOURDOMAIN.com/cheapdomain
    
    Get your own domain name. It
    only costs about $8.88 per year.
    It is much cheaper than wasting
    your time on building the business
    for others.

Ok, {!firstname}!

I got to go now. I am going to send
out the second lesson tomorrow. Until 
then, I wish you the best. I am 
looking forward to working with you 
in the years to come.

Success is YOURS,
{{FULLNAME}}


























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